85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report

Representative image Globally, a third of FMCG businesses said their most successful influencer campaign increased sales by $250,000-$500,000. Nearly half of fast-moving consumer goods (FMCG) companies will spend up to 50% of their marketing budget on social media influencers post-COVID-19. Less than a third of FMCG firms (27%) use […]

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