FMCG influencer spend is on the up but 85% report negative experiences

FMCG influencer spend is on the up but 85% report negative experiences A consumer shift toward digital devices has propelled the influencer industry to fresh heights, with two-thirds of fast-moving consumer goods (FMCG) companies either maintaining spend at pre-pandemic levels or increasing it slightly, while a bullish 19% upped […]

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