Brand Image and Perception
Brand image and perception is all about how people view your organisation from the outside; how attractive an employer are you and how strong is your employer value proposition.
This brand value is a vital element required to attract the best talent these days.
Epsilonn can help companies assess their brand image in all of the locations where they operate globally and can help them piece together a guide as to where they might need to make improvements. This can help greatly improve your brand image so that as an employer you can attract the top talent.
Talent intelligence can help to significantly improve your brand image and perception:
- All businesses have a brand image and having a good overview of how this is viewed internally and externally, negatively or positively is an important factor in relation to how your business can grow.
- Through our Competitor Insight, we can show you how you compare against your competitors in terms of brand image and employer value proposition and where you need to make improvements.
- You will then have a much better understanding of where you need to make any improvements or changes if necessary. This could be in areas such as flexible working, ethics, sustainability, diversity etc…
Brand image and perception methodology
Epsilonn has solid experience of analysing clients’ brand image. We are regularly speaking with people within our main specialist industries and can also delve into publicly available data about businesses and their competitors, so that we have a good amount of relevant data that can shed light on the perception of organisations’ brands and areas where we can make recommendations for improvement.
We can look at organisation’s brand image as part of a separate project or in conjunction with a larger Insight and Benchmarking project.
More information?
If you would like more information about Epsilonn and what we could do for your business then please feel free to fill out your details below and we will be in touch.