FMCG in China is on the road to recovery
The FINANCIAL — The total spending on fast-moving consumer goods (FMCG) in China grew by 4.1% in the 12 weeks to 11 September 2020 compared to the same period last …
85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report
Representative image Globally, a third of FMCG businesses said their most successful influencer campaign increased sales by $250,000-$500,000. Nearly half of fast-moving consumer goods (FMCG) companies will spend up to …
FMCG influencer spend is on the up but 85% report negative experiences
FMCG influencer spend is on the up but 85% report negative experiences A consumer shift toward digital devices has propelled the influencer industry to fresh heights, with two-thirds of fast-moving …
Businesses that add value will continue to attract investor interest: Industry veteran Mariwala
‘Me-too businesses’ in the retail space will ‘fail’ in the current market scenario, while others that add value will continue to attract investor interest, industry veteran Harsh Mariwala has said. …
Marico expands diversity agenda; ropes in armed force personnel, differently abled
MORE FROM THE AUTHOR Marico India in the last one year has increased its gender diversity percentage from 17 per cent to 24 per cent. Chief Human Resources Officer, Amit …
Astral Asia diversifies into FMCG e-commerce
by SHAHEERA AZNAM SHAH / pic credit: ANNUAL REPORT ASTRAL Asia Bhd plans to diversify into the e-commerce segment with a focus on household fast-moving consumer goods (FMCG) due to …
FMCG stocks are considered darlings of Dalal Street, here’s why
Fast moving consumer goods are a key pillar of India’s consumption story. It is the fourth largest sector in the Indian economy with a potential market size of almost 7.5 …
Bharat spurs growth of FMCG companies
While sales momentum from rural areas may last another three to six months, sales growth in urban areas could stage a comeback by next year’s June quarter as people learn …
Jumbotail Technologies raises $11 Million in Series B2 Funding Round
Jumbotail Technologies Private Ltd. is an online B2B marketplace that deals in grocery products and food supplies. The company is based out of Bengaluru and operates by supplying mom and …
Vision group submits document on setting up FMCG cluster in Dharwad
Hubballi: Contingent on the state government’s approval is the possibility of Dharwad becoming home to the largest Fast Moving Consumer Goods (FMCG) cluster in South India. A group of stakeholders …